Director of Content & Branding

​A creative at heart, Celia's approach to any problem is met with a fresh perspective and a dedication to achieving the best results possible. She has the ability to both see the big picture, and to execute the finest details.

 

Celia’s diverse career spans over 24 years in account service with ad agencies, as a partner of a branding company, and as a small business owner.  She enjoys a good challenge and approaches any problem she has to solve with patience, diligence and creativity.  Since 2019, Celia has been a critical part of the growth of the NM True CoOp program through the strategic development of destination marketing and media planning, as well as partner service. After living in the Midwest for a decade (where they ski hills, not mountains) she missed being anchored by the mountains and enjoying them year-round.

Key areas of expertise include: 
 

• Program Development 

• Marketing Strategy 

• Project Management

• Team Leadership

• Business Development

• Creative Content

Tourism & Destination Marketing Experience 

• New Mexico True CoOp Program development, marketing strategy, account management and content management

• Hospitality/Small Business Owner Operator, manager, customer service, marketer, Bowl of Heaven

• Boutique ad agency Partner, Brand Manager and Client Director for SUM Agency/Area Creative
   

Celia is a Native New Mexican and recently returned from living in the Midwest. She chose to move home so she could lend her talents and experience to help support positive growth and change in the state she loves.
 

Celia holds a BBA; Marketing, University of New Mexico