​Founder & Collaborator in Chief
 

A customer-focused, results-oriented partner, Katie is the thought catalyst behind significant strategic marketing initiatives across major Fortune 100 companies and leaders in consumer products and services.

​She brings over 30 years of experience as an executive at PepsiCo/Frito Lay, partner at Blue Skies Strategy, LLC, and founder and principal of Katie Olivey & Associates... now OLIVEY.

 

Her consumer marketing expertise spans strategy development, branding, channel marketing, research, and product/service innovation across a range of diverse industries and world-class brands. Key areas of expertise include:
 

• ​​Strategic Planning / Team Vision Development

• Brand Marketing Strategy & Implementation

• Consumer Insights to Action

• Product/Service Innovation

• Cooperative Marketing and Co-Branding Strategy

• Customer & Channel Marketing Strategy

Katie holds an MBA from Southern Methodist University and a BS in Marketing and Organizational Management from the University of Colorado.
She and her husband, Tim, are active in their local church and are the proud parents of 6 adult children scattered across the US and the UK.  Ask her about puppies and travel... her passion projects beyond her work at OLIVEY.