Manager, Key Accounts
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With a unique blend of strategic thinking and creativity, Ronda brings a fresh point of view and collaborative approach. She enjoys creating campaigns that engage and deepen consumer love and loyalty to a brand, and is passionate about all things travel.

 

Ronda has spent the last two decades in the travel and tourism space. Most recently she led the brand positioning and marketing strategy for
​JetBlue Airways in Boston, managing a $10MM sponsorship portfolio that included professional sports teams, entertainment venues, and cultural attractions, while serving as the key liaison with civic, community and tourism partners.

Key areas of expertise include:

• Brand management

• Sponsorship / Partnership marketing

• Marketing strategy

• Social and Content marketing

• Experiential events

• Consumer promotions

• Corporate Social Responsibility

Ronda grew up in Texas and spent every summer in New Mexico with her family. She spent ten years in the San Francisco Bay Area before her airline career took her to Boston, where she resided until she achieved her goal to permanently relocate her family to Santa Fe.

Ronda holds a Bachelor of Arts from San Francisco State University.